Our Charity Partner The Alzheimer Society of Ireland

Our Partnership

At KBC we are partnered with The Alzheimer's Society Ireland (ASI). The ASI is our chosen charity of choice, voted in by employees. The Alzheimer Society of Ireland (ASI) is the national leader in understanding and providing dementia-specific supports and services. With a national network of over 120 specialist services, 900 staff and 300 volunteers, each year they provide almost 900,000 hours of community-based, dementia-specific care throughout Ireland. We are proud to be partnered with such a worthy cause.

As part of our partnership, we complete skills sharing, support national campaigns, fundraise locally and supply digital solutions. Our employees lead our partnership developing multiple fundraising opportunities, volunteering at events and creating much needed awareness for The Alzheimer Society of Ireland (ASI) and their services.
We have been partnered with the ASI since 2017 and we are delighted that the partnership will be extended until the end of 2019.




Digital Support

Digital Support

Dementia Friendly Training


About ASI

About ASI

Highlights of the partnership to date

Since 2017, KBC employees have raised over €250,000 for the ASI through various different events and initiatives and our employees have spent over 1,600 hours volunteering.
Using the money raised;
  • KBC donated  the “Tap to Donate” terminals – a key feature  in maintaining fundraising targets in an increasingly cashless society.
  • With KBC’s support the ASI launched their new website , check it out here.
  • KBC donated Android tablets for use in Day Care Centres. The tablets have reached over 2000 clients and ASI staff since March 2018.
Day Care manager Gracey Corkery has said; 
"Our clients at Bessboro use the tablets in various ways including listening to music, and playing word games. Some clients like to sit in a quiet area and listen to their chosen music often.
The tablets bring them a sense of ownership and stabilises their emotional well-being. The Android Tablets certainly add to the resources available here in Bessboro DCC. Physically, the Tablets are technology connecting the DCC and clients who come here to the 21st Century and also keep us up-to-date!”
  • Over the last two years, KBC funding has been used to fund the ASI mobile unit. Through this support the ASI Mobile has brought trained personnel and Dementia Advisers into the heart of local Irish communities. The unit has had more than 100 outings over the course of the partnership.
  • During the partnership we organised Hub2Hub, a bespoke fundraising event for the ASI.This challenge saw staff participate in a  non-stop relay race visiting all KBC hubs across Ireland over 3 days and 2 nights. Press Release available here.


Digital Support

As Ireland’s digital-first bank, KBC also looked at how new technology could help The Alzheimer Society of Ireland (ASI) with its fundraising.

To make it easier for members of the public to pledge a donation, the bank provided the ASI with contactless donation docks. 

The “Tap to Give” digital devices provide a quick and hassle-free way for people to donate by tapping their contactless ATM card. The terminals have already proven invaluable “on the go” as a fundraising aide at the charity’s Annual Women’s and National flagship day events.

In the first 5 months of having the tap to donate, donations to the charity increased with customers donating on average €7 per “tap”.

Read more about the tap to donate terminals here.

We're not stopping there, new fundraising initiatives, and plans for outreach and skills support are now in development for 2019. We look forward to another great year with the ASI.

KBC offers dementia friendly training to employees

The Alzheimer Society of Ireland have been our charity partner for 3 years and in this time we have raised over €250,000 in funding for them.

During 2019, we wanted to utilise the expertise  of the ASI to support  our customers into the future. To do this, we worked with the ASI to offer dementia friendly training courses to  customer facing employees in 2019.

So far, over 20 employees have participated in the training which has resulted in 80% of our hubs having a dementia champion. Representatives from other parts of the business including our customer contact centre have also taken part in this training. 

Over 55,000 people in Ireland are living with dementia and 63% of those are living in our local communities and these figures are set to rise over the coming years. 

Recent research conducted by the ASI has shown that 71% of the public agree that businesses should be more focused on assisting customers who have dementia symptoms.  If companies can play their part in supporting people living with dementia and their families, we can create more inclusive communities for those affected by the condition.

By adding dementia friendly training to our internal courses, we are supporting customers that might be directly or indirectly impacted by dementia. By having dementia champions across the business, we have employees who now have a better understanding of dementia and how it might affect someone and they are more aware of behavioural and communication challenges. 

We are committed to ensuring we maintain our commitment to supporting our local communities and the dementia friendly training will continue to be offered as part of our vulnerable customer programme in 2020.

Quote from trainee’s:

“As someone who had a family member who was affected with Dementia, the training that we had this year with the ASI was something that was both personally and professionally important to me."

"The benefit of this type of training cannot be underestimated, we all need to be reminded from time to time to take a moment and empathise with the person in front of us, or on the other end of a call. Being able to recognise someone who needs a little more assistance or attention and how to do that in a way which reassures and helps the customer is a valuable asset for any business."

"The course provided a deeper awareness and understanding of dementia. It also explored how we can be aware of the signs of dementia and the tools we can use to effectively communicate with that person.”

About The Alzheimer Society of Ireland (ASI)

Founded in 1982, the ASI is the national leader in advocating for and providing dementia-specific supports and services and each year the organisation provides more than one million hours of community-based dementia-specific care throughout Ireland. 

The ASI provides the following services:
• National Helpline
• Social Clubs
• Support Groups
• Day Care Services
• Home Care
• Dementia Adviser Service
• Mobile Information Service

Helpline: The Alzheimer Society of Ireland National Helpline is open six days a week Monday to Friday 10am–5pm and Saturday 10am–4pm on 1800 341 341.

Website: www.alzheimer.ie 
Twitter: @alzheimersocirl
Facebook: www.facebook.com/TheAlzheimerSocietyofIreland/