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KBC and WellFest launch 21-day wellness challenge

04 March 2019

Programme returns following its success in 2018

  • The free programme is led by five of Ireland’s leading health, fitness and wellness experts; Gerry Hussey, Roz Purcell, Philly McMahon, Lee Tracey and Orla Walsh.
  • KBC returns as the presenting partner of WellFest 2019, Ireland’s largest health, fitness and wellness festival. 

KBC Bank Ireland and WellFest today announced the return of WellGood; a free 21-day programme, featuring tips on nutrition, mindset, fitness and yoga designed to help the nation improve their overall health and fitness.

Following the success of the inaugural 2018 WellGood programme that saw more than 5,000 people embark on their wellness journey, WellFest and KBC will be joined again this year by performance psychologist Gerry Hussey; best-selling cookery author and healthy lifestyle enthusiast Roz Purcell; and Dublin GAA player and fitness entrepreneur Philly McMahon. In addition, yoga instructor Lee Tracey and registered dietitian Orla Walsh also join as WellGood ambassadors this year.

Together the five experts have developed a programme that is jam-packed with unique daily content from healthy, nutritious recipes, fitness plans and at-home yoga tutorials to practical nutrition tips and inspiring podcasts on mindset.

WellGood provides a wealth of advice and tutorials and the core concept is that by spending just a short time each day focusing on wellness, people can significantly improve their physical and mental health.

The programme is available completely free of charge on wellfest.ie/wellgood. To get involved people can sign up for daily emails with simple challenges based on the programme built in to help reinforce positive habits.

At today’s WellGood launch, Aidan Power, Director of Customer, Brand and Marketing at KBC, said: “Following the success of the WellGood programme in 2018 that saw more than 5000 people sign up, KBC is delighted to once again partner with WellFest and bring back the WellGood programme.

 WellGood ensures that a wealth of healthy food, mental health and fitness knowledge is widely accessible to a broader community beyond the festival itself. The programme is an opportunity for people to significantly improve their wellbeing and aims to help people improve their overall health and fitness goals and we look forward to seeing people participate and benefit from the challenge.”

Anthony Kelly, Director and Co-Founder of WellFest, said: “We are delighted to team up with KBC once again this year as our presenting partner and to launch WellGood bigger and better for 2019!

“This year we’re extending our offering to not only encompass tips on healthy food, fitness and mindfulness but yoga and nutrition too. The free online programme is a fantastic resource on holistic health from some of Ireland’s leading experts and will arm anyone looking to improve their wellbeing with the tools to do so.”

Each week during the WellGood programme WellFest, with presenting partner KBC, will be giving away two pairs of tickets to WellFest 2019 where all five WellGood ambassadors will also be joining the line-up. Anyone who shares their journey on social media using #KBCWellGood will be in with the chance to win. WellFest 2019 will once again take place in The Royal Hospital Kilmainham, Dublin 8 on the 11th and 12th of May.

WellFest 2018 attracted 10,000 people and this year’s festival is looking to build on that success with the announcement of its strongest lineup to date. The festival will feature a host of national and international stars including headline presenter British broadcaster, best-selling author and founder of Happy Place Fearne Cotton. She will be joined by former Australian pole vaulter turned fitness and yoga expert Amanda Bisk, amongst many others.

KBC returns as presenting partner at WellFest for the third year running with the KBC Main Stage and its newly expanded WellGood area. Boogie Bounce returns to the WellGood stage following its popularity last year along with talks from a host of health and wellness ambassadors and much more.