Existing Customer Hub
As the Bank of You, we want to support colleagues, customers, communities and society in a way that makes a positive and lasting impact. To do this, our sustainability programme continues to focus on four main areas: entrepreneurship, financial literacy, environmental responsibility and health & wellbeing. Our programme is driven by employees and it is their commitment that makes a real difference to our society.
The spirit of entrepreneurship is at the very heart of KBC. We like to develop innovative products for customers and we encourage our people to be creative and think differently. 2017 was a significant year for KBC Bright Ideas, a programme which empowers people to make a difference to what matters to them and their community.
We recognised the bright sparks with standout ideas that can make a difference in communities. In 2017 KBC doubled its overall Bright Ideas fund from €100,000 to €200,000 and launched a new scheme for Ireland’s leading social innovators and entrepreneurs – KBC Bright Business Ideas.
One of the bright business ideas we were delighted to award €50,000, was Mobility Mojo. Mobility Mojo is an innovative user generated website that focuses on mobility access. Addressing the fact that more than 50% of people with a disability won’t travel for fear of something going wrong, Mobility Mojo gives people the confidence to travel by providing accurate, up-to-date information on the accessibility of hotels, transport, restaurants, pubs, attractions and much more.
“It’s an honour to win the business bright ideas award. This money will be invaluable in helping us grow our impact, with our mission to make life accessible for all. Massive thank you from myself and Noelle to KBC for the incredible support”
Stephen Cluskey, Mobility Mojo
Over the past number of years, over 120 charities and community organisations near our hubs have benefitted from more than a quarter of a million euro through our Bright Ideas programme. KBC also partners with Enactus and we wanted to do more! Enactus is a community of student, academic and business leaders that promote and drive social entrepreneurship.
Teams from across KBC have been active in mentoring student teams, providing training and judging at Enactus competitions across the country as they develop ideas to contribute to a more sustainable world. In 2017 we launched our student internship and welcomed 4 talented interns into the KBC team. We found that we learned as much from them as they did from us!
In further support of young, bright and innovative thinking we became a lead partner with the Irish Early Career Awards. As a dynamic and challenger organisation we have seen first-hand the impact being made by new talent and youthful expertise in delivering a new way of banking for KBC customers. We understand the importance of fostering young careers, helping them to thrive and realise their potential in the workplace.
Financial literacy can empower people to make informed choices, especially when it comes to buying a home or making an investment. A key part of our programme was our ’Home Experience’ events. These events attracted over 850 people from around the country and expert advisors were on hand to take attendees through the step-by-step process of buying their home; from demystifying the mortgage process to finding the right property and closing a sale.
Throughout the year, we focused on embedding our green strategy into our business and reducing our carbon footprint. Our pledge is to reduce our carbon footprint by 20% by 2020.
However our environmental responsibility goes further than reducing paper waste or saving on energy. Our dedicated Green Team challenge KBC to build a sustainable business that is based on a sustainable green strategy. The team drive our sustainable business goals, initiatives and communications through awareness weeks, campaigns, competitions and more. We were delighted to achieve the ISO14001 standard for environmental management this year and to be externally recognised for our efforts in protecting and enhancing the environment.
Winner: Client & Service Provider Partnership of the Year Award – Aramark & KBC Facilities Management Awards 2017
Health and wellbeing took centre stage at KBC when we became the primary sponsor of WellFest, Ireland’s only health, fitness and wellbeing festival. By partnering with Wellfest we played an active role in bringing wellness to our customers and we are delighted to be the primary partner of Wellfest again in 2018 as the festival continues to grow in size.
As part of our Workplace wellbeing programme KBC embarked on the See Change initiative, and was recognised as a Green Ribbon Workplace having completed our See Change 6-Step Pledge. This promotes open conversation around mental health and challenges stigma in the workplace.
KBC employees selected The Alzheimer Society of Ireland (ASI) as our charity partner and finished 2017 on a high with almost €130,000 raised through a series of fundraising efforts by KBC staff. The funds raised by KBC exceeded our expected fundraising total by more than 160% and more than 130 KBC staff have participated in fundraising activities for the ASI.
It was our flagship Hub2Hub event that captured people’s imaginations and efforts. A 600km non-stop relay race visiting all of KBC hubs across Ireland was completed by over 60 employees, who ran for 60 hours non-stop in 10km stages. Staff raised over €130,000 from sponsorship.
As Ireland’s digital-first bank, KBC also looked at how new technology could help The Alzheimer Society of Ireland (ASI) with its fundraising. The “Tap to Give” digital devices provide a quick and hassle-free way for customers in the hub to donate by tapping their contactless ATM card. The terminals have already proven invaluable as an “on the go” fundraising aide at the charity’s National flagship day events. Donations to the charity have increased with customers donating on average €7 per “tap”.
The new partnership has enabled The Alzheimer Society of Ireland (ASI) to further its work in providing services such as day care, home care and family carer training, as well as social clubs, mobile information units and Alzheimer cafes.
We are a determined bunch when it comes to helping our communities. The foundation of our Sustainability programme is built on the commitment of our employees who share our vision for better, brighter communities. In 2017, we continued to see our employees getting involved with over 240 active volunteers contributing thousands of hours across all our programmes.
Learning and development for employees was once again front and centre at KBC and focuses on providing opportunities that enable employees to Learn, Develop and Grow.