Irish Consumer Sentiment

Irish consumer sentiment falls sharply in February

04 March 2019

Slide in confidence not surprising but scale unexpected

  • Drop in Irish confidence measure contrasts with improvements elsewhere
  • ‘No deal’ Brexit and nurses’ strike likely drivers of much poorer outlook
  • Consumer mood understandably darker but overstates change in Irish economic conditions-reality hasn’t changed but risks seen to be much greater
  • Type and timing of Brexit likely to drive sentiment in coming months with scope for some rebound 
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 Irish consumer sentiment fell sharply in February on a notably poorer outlook for the Irish economy and jobs that translated into poorer household income prospects. The scale of the deterioration in February seems unusually large and there could be some corrective rebound in the next month or two.

We don’t believe that the outlook for the Irish economy or the prospects of Irish consumers deteriorated dramatically last month. Consequently, we don’t envisage any sharp pull-back in spending. However, the February survey period did see a number of developments that may have unnerved many consumers and prompted an outsized drop in confidence. If this persists, we would expect consumer spending to move onto a weaker path.

Political developments in the UK from mid-January, when the British government’s plans were heavily defeated in parliament, appeared to notably increase the risk of a ‘no deal’ Brexit in a couple of months’ time. At the same time, on the domestic front, nurses’ strikes and related debates about pay and conditions in the public sector as well as controversy about the spending over-run on the national children’s hospital may have harked back to darker days in Irish industrial relations and related issues about management of the public finances management as well as raising broader questions about the nature of the recovery in recent years.

February fall in sentiment outsized and out of step with other countries

The KBC Bank/ESRI consumer sentiment index fell to 86.5 in February from 98.8 in January. While some pull-back in sentiment in February was not entirely surprising, the scale of decline was unexpected. The 12.3 point drop in the index in February was the largest monthly fall since Dec 2012 (and the third largest drop in the 23 year history of the index). As a result, the sentiment index fell to its lowest level since November 2014.

The pronounced drop in the Irish consumer sentiment index for February was not reflected in similar movements in comparable indicators for other countries. In the Euro area, consumer confidence increased marginally while in the UK there was a surprising if marginal improvement prompted by an improved economic outlook and stronger spending plans implying dramatically different assessments of key developments on either side of the Irish Sea.

Our sense is that for a variety of reasons, including a less apocalyptic outcome than feared thus far, UK consumers may either be significantly underestimating the economic costs to them of a disorderly Brexit or may view economic fallout as secondary to other considerations.

In the US, consumer sentiment recovered much of the ground lost in a sharp drop the previous month. This turnaround reflects the coincidence of the ending of the government shutdown and a much improved performance by US equity markets since the beginning of the year.

While recent swings in US consumer sentiment have been notably more modest than the movements in the Irish confidence indicator, they do serve to highlight the degree to which political developments, shifts in economic risks and public sector problems can markedly alter consumer thinking. The diagram below illustrates how Irish and US consumer sentiment measures have evolved through the past few years.

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Risks of ‘no deal’ Brexit rise as likely damage becomes clearer

All five elements of the Irish consumer sentiment index posted clear monthly declines in February but, as the table at the top of this note indicates, the declines in thinking on ‘macro’ issues were particularly severe. We think this reflects a sharp increase in concerns on the part of Irish consumers that the UK could ‘crash out’ of the EU on March 29th. In turn, this likely reflects the heavy parliamentary defeat suffered by the UK government in mid-January (by 432 votes to 202) and the seeming intractability of the backstop issue. The subsequent adoption by the UK parliament of the ‘Brady’ amendment seeking to replace the backstop is more likely to have amplified rather than eased Irish consumers concerns in this regard. 

The scale and speed of damage a disorderly Brexit might visit on the Irish economy in a couple of months’ time was highlighted in analysis during the survey period by the Central Bank (and other commentaries including one by KBC Bank. In these circumstances, it is not entirely surprising that Irish consumers may have felt the direction of travel both for the Irish economy and their own household finances might be markedly worse than they had previously envisaged.

Domestic difficulties also darken mood of Irish consumers

In addition to increased risks of a ‘no deal’ Brexit and a focus on the impact that might have on the Irish economy, the February period was notable for a very high profile nurses strike and controversy about a large over-run in the projected cost of a national children’s hospital. These developments may have painted a picture of significant problems in industrial relations and broader expenditure management issues in the public sector. 

While such developments are notably different from the recent US government shutdown, they may have had similar type effects on consumer confidence. In the case of Ireland, this might have been amplified by a broader sense of worsening prospects fuelled by growing and pressing concerns in relation to Brexit.

Was the February drop in sentiment overdone?

In attempting to understand the scale of deterioration in the February sentiment reading for Ireland, it is important to focus on the role of fear and uncertainty in driving sharp changes in ‘animal spirits’ and corresponding fluctuations in confidence measures. In this context, the share of consumers expecting unemployment to rise in the next twelve months jumped from 22%to 37% while the number expecting an improving jobs market fell from 40% to 22%. These are not outlandish changes in the context of analysis that suggested GDP growth might be reduced by 3 percentage points in 2019 in the event of the UK crashing out of the EU in March. 
   
The details of the February index show that Irish consumers only modestly altered their assessments of how their household finances had changed in the past twelve months and their current spending plans. So, the reality of consumers’ current circumstances hasn’t fundamentally changed. However, the risks to the future were seen to materially worsen. With somewhat reduced pessimism over Brexit and the ending of the nurses’ strike, it would not be surprising to see a marked rebound in the March sentiment reading.