KBC Bank Ireland appoints 18 Feet & Rising as new creative partner


KBC Bank Ireland has appointed 18 Feet & Rising as its lead creative agency following a competitive tender.

The appointment will see the innovative and progressive ad agency take responsibility for brand  and creative development across the KBC brand.
18 Feet & Rising will support KBC as the bank grows and moves into the next stage of its development as a digital-first, customer centric bank.
Aidan Power, Director of Customer, Brand & Marketing, KBC Bank Ireland, said the new appointment will shape KBC’s message to consumers as the bank grows and challenges the market.
“More and more consumers are coming to KBC as we implement our digital-first, customer centric strategy. This new partnership with 18 Feet & Rising will see the creative agency communicate what this means for consumers and how they can experience the innovations we are bringing to the market.
“The agency was chosen as it pushed the boundaries in creative strategic thinking and they will bring something new and fresh to the KBC brand. We look forward to working with the team at 18 Feet & Rising as we develop and implement KBC’s brand strategy and lead the way as a challenger brand in Ireland.”
18 Feet & Rising is an independent, London based creative agency and the UK’s first creative agency to be awarded B-Corportion status. 18 Feet & Rising have produced award-winning work for clients including House of Fraser, Clearscore and BeGambleAware.
Speaking following the announcement, Jonathan Trimble, CEO of 18 Feet & Rising, said: “KBC is on a very exciting trajectory as an organisation. It has already built a great challenger brand in banking and we are thrilled to be working with such a great team of energetic and forward thinking innovators to bring the brand to the next stage of development.”