KBC Bank Ireland nominated for two All-Ireland Marketing Awards
01 March 2012
KBC Bank Ireland nominated for two All-Ireland Marketing Awards
KBC Bank Ireland announced today (Thursday) that the bank has been nominated in two categories at the All-Ireland Marketing Awards and will compete for the Marketing Team Award and the Market Research Award.
The bank is one of five nominees shortlisted in each category and will attend the awards ceremony on May 17th in the Burlington Hotel.
Speaking following the announcement, KBC Bank Ireland, Executive Director Retail Banking, Dara Deering said; “We are delighted to have been shortlisted for these two prestigious awards and I want to thank all the KBC Bank Ireland team for the huge effort that has been put in over the last year".
“In 2011, KBC Bank Ireland embarked on a strategy to enter the retail deposit market, facing a number of challenges as we did so. Our dedicated marketing team worked diligently and effectively to deliver impressive results that exceeded both expectation and business targets."
“Market research was the cornerstone of all decisions regarding the bank’s entrance into the retail deposit market. Our market research strategy allowed us to understand customer preferences and fed into our communications and marketing plans. It was instrumental in all that was accomplished."
“I wish the KBC Bank Ireland nominees all the best on May 17th but believe that, after all their success, they are already winners.”
Ends
Note: The All Ireland Marketing Awards take place on May 17th in the Burlington Hotel in Dublin. Organised by The Marketing Institute of Ireland, the awards recognise the success of Irish marketing professionals.
For more information, see www.kbc.ie and www.aimawards.ie
