KBC Bank Ads go Mobile
22 December 2011
KBC Bank Ads go Mobile
Wednesday 21st December 2011: KBC Bank Ireland has become the first Irish bank to advertise on the Irish Times iPhone and Android apps.
KBC Bank Ireland which is part of the Belgian KBC Group is actively pursuing opportunities in the Irish market. The bank launched a new branding campaign earlier this year with the theme ‘It makes sense to be with KBC’. The campaign included TV print, online and radio ads.
The current ad campaign is supporting KBC Bank’s 14 month fixed term deposit account which is offering a very competitive 4.5% AER.
“With the increasing proliferation of smartphones, reaching our target consumers through mobile advertising makes sense. Our advertising campaign has increased our overall brand awareness and customers now see us a real alternative choice when looking to diversify their savings”, said
Nóirín Ní Laocha, Senior Marketing Manager, KBC Bank Ireland.
Ends
